Cash to goods for Ethiopian Market

Ethiopia’s annual remittance is in excess of 4 Billion USD, and it has become a leading source of the country’s foreign currency earning channels.

MerkatoExpress, a recently launched ” Cash to Goods ” platform for Ethiopians to send dedicated remittance aspires to facilitate a portion of this large sum.

MerkatoExpress is launched by the same team that has also launched the general classifieds portal HelloMerkato, affirming the seriousness of the group in web businesses.
MerkatoExpress was one of the four African startups featured during the November 2016 web summit in Lisbon.
  • Growth through innovation/creativity:
    Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
  • Increased profits:
    The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
  • Higher business values:
    The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.
  • Lower staff turnover:
    This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.

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