Cash to goods for Ethiopian Market
- January 22, 2016
- Posted by: addisinvestment
- Category: Funding trends
Ethiopia’s annual remittance is in excess of 4 Billion USD, and it has become a leading source of the country’s foreign currency earning channels.
MerkatoExpress, a recently launched ” Cash to Goods ” platform for Ethiopians to send dedicated remittance aspires to facilitate a portion of this large sum.
- Growth through innovation/creativity:
Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
- Increased profits:
The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
- Higher business values:
The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.
- Lower staff turnover:
This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.