- November 2, 2016
- Posted by: addisinvestment
- Category: Uncategorized
Encouraged by the impressive penetration of smart devices and Africa’s fastest growing mobile subscription rate, HelloMerkato, a “Buy and Sale” market place for Ethiopia has recently made a noticeable splash in the general classifieds space.
Led by savvy entrepreneurs who are adept at navigating the Ethiopian market, HelloMerkato is poised to lead the inevitable paper to online shift in the race to capture the country’s ever growing ad spend.
We have spoken to HelloMerkato’s promoters, and they seem to have a clear path figured out.
Worth keeping an eye on.