After the company is set up, production started, the “widgets” are manufactured, and the services is ready; how are products or services marketed for the Ethiopian consumer?
How can the marketing dollar go the distance in an environment such as Ethiopia where media has very limited diversity and reach in addition to being expensive?
Companies constantly look for ways to save time and minimize cost because it directly reflects on their profitability. One functional strategy to achieving this when entering a new market is to find professional service providers to design both the marketing and business promotion strategies.
New market entrants who realize that one size fits all marketing strategies are bound to fail extract significant benefits by outsourcing these activities to professional firms with local market advantage and network.
Addis investment provides a range of such marketing services tailored to the Ethiopian context and backed by several years of experience from a very large database of serving foreign clients to identify the right positioning